Euthanasia Essays (2883 words) - Euthanasia, Medical Ethics

Euthanasia Ethics in Euthanasia and Physician-Assisted Suicide There are numerous controversial issues that currently affect the evolving field of psychology. Unsolved issues on human experimentation, abortion, genetic testing, animal rights are a few examples of themes that arouse conflict and contention. Euthanasia and Physician-Assisted suicide is yet another controversial issue that has particular relevance to the field of psychology because of the apparent moral and ethical dilemmas involved. Euthanasia, by definition ?a happy death,? implies an easy or painless death. The purpose of this procedure is usually to end suffering analogous to the phrase ?mercy killing,? the practice of putting to death a persons suffering from incurable conditions or diseases. This subject brings to discussion one of the oldest and most controversial issues in the practice of modern medicine. On one side of the argument, Euthanasia would appear to be contradicting the Hippocratic oath, which proscribes inducing death, even if it is requested by the patient. On the contrary, medicine could be referred to as the practice that not only prevents death, but enhances the quality of life through prevention of suffering. The issue of assisted suicide also stimulates the debate of legality versus situation ethics. Should jurors, in physician-assisted suicide cases involving Dr. Jack Kervorkian, vote on grounds that empathy and compassion takes precedence over the letter of the law? Antithetically, should the juror take the conventional or legalist perspective and enforce the law as not allowing room for such compassion? Is it is morally permissible for individuals to end their lives when they no longer wish to go on living or suffering? This central question of assisted suicide directly relates to the worries of how society would be impacted if Euthanasia were to be legalized. In addition to the societal impact of legalizing such a procedure, does this violate the ethical codes of the practice of medicine? These are some of the obvious and reoccurring questions in the controversial ethics pertaining to Euthanasia. The controversial issues of Euthanasia have direct relevance to the field of psychology in the judgment of whether or not an individual is ?competent? to make such a determination to end their life. For an example, clinical and counseling psychologists often are consulted by physicians regarding DNR (Do Not Recesitate) orders to examine the psychological stability of the patient to make a life ending decision. Additional parallels that relate psychology to Euthanasia are an individual's moral development and how it effects their decision making process' in relation to moral dilemmas in the law. Everyone is put in situations where they are forced to form an opinion that potentially goes against an accepted or legal policy. Psychology examines and theorizes how people may react in such a situation as well as analyzes the varying factors that may lead up to an individual's decision in such a predicament. Examples of this, relevant to Euthanasia, would be jurors sitting in on an assisted suicide case such as those obtaining to Dr. Jack Kevorkian. In this situation, the jurors were faced with the psychological decision to either declare that it is wrong to assist in one's death because it is legally prohibited. Or, on the contrary, that the suffering and pain of a terminally ill patient was ended allowing the patient to die in a peaceful manner; delineating that the action should be deemed honorable due to its inherent value rather than its consequences. There are various types of Euthanasia that must be explained before further discussing the topic. If the act is undertaken at the explicit request of a competent patient, it is defined as voluntary euthanasia. Involuntary euthanasia is when this action is carried out without the explicit request of the individual, also known as murder. Those who argue against physician-assisted suicide primarily base their justification on the moral probity of the medical profession. There are many worries that go along with the legalization of euthanasia. In the Netherlands, euthanasia has already been legalized and is being practiced. Some of the frequent concerns are the possible pressuring of patients into consenting, especially those without health insurance or financial support. Economic and financial hardships could potentially play a major factor with the unjust persuasion of an individual into such a procedure. The Netherlands,

Free Essays on The Prophecy

â€Å"THE PROPHECY† AND HOW TWO DIFFERENT CHARACTERS CAN BUILD AN EVERLASTING FRIENDSHIPâ€Å" The prophecy† is a short story written by the Indian Anjana Appachana in the 90’s. This story is about the friendship between two seventeen year old Indian girls, and how they try to face the pregnancy of one of them. â€Å"The prophecy† is set in a modern Indian upper class society, but we can still see the differences between a traditional style of living, influenced by the British Colonialism and the Indian society; and a more modern and liberal style of living influenced by the Western society. All these differences are represented in Hemu ´s and Amrita’s characters respectively. Hemu is much more traditional, rational and we could think that a better friend than Amrita. In what most Hemu and Amrita differ is in their values; as Hemu is much more conservative in hers than Amrita. Hemu thinks that virginity should last until marriage, â€Å"if it happened before marriage he would not respect me†, she says. This makes her also worry whether Rakesh (the father of the baby Amrita is going to have), respects Amrita or not. Hemu also sees the family in a traditional way; she wants to get married and she thinks that â€Å"marriage would be that wondrous path of rapid heartbeats and unending, intimate discoveries†. She is anxious about marriage and what she first asks Chachaji, the astrologer, is if she is going to get married, and if it’s going to happen in a short time. In contrast, Amrita is much more liberal, independent, modern and adventurous. Amrita obviously doesn’t think of having relations before marriage as a bad thing; she doesn’t want to get married; she wants to be a journalist and wants to travel acro ss the world. But for Hemu, marriage is the solution to Amrita’s problems and she â€Å"didn’t understand at all† why she doesn’t want to... Free Essays on The Prophecy Free Essays on The Prophecy â€Å"THE PROPHECY† AND HOW TWO DIFFERENT CHARACTERS CAN BUILD AN EVERLASTING FRIENDSHIPâ€Å" The prophecy† is a short story written by the Indian Anjana Appachana in the 90’s. This story is about the friendship between two seventeen year old Indian girls, and how they try to face the pregnancy of one of them. â€Å"The prophecy† is set in a modern Indian upper class society, but we can still see the differences between a traditional style of living, influenced by the British Colonialism and the Indian society; and a more modern and liberal style of living influenced by the Western society. All these differences are represented in Hemu ´s and Amrita’s characters respectively. Hemu is much more traditional, rational and we could think that a better friend than Amrita. In what most Hemu and Amrita differ is in their values; as Hemu is much more conservative in hers than Amrita. Hemu thinks that virginity should last until marriage, â€Å"if it happened before marriage he would not respect me†, she says. This makes her also worry whether Rakesh (the father of the baby Amrita is going to have), respects Amrita or not. Hemu also sees the family in a traditional way; she wants to get married and she thinks that â€Å"marriage would be that wondrous path of rapid heartbeats and unending, intimate discoveries†. She is anxious about marriage and what she first asks Chachaji, the astrologer, is if she is going to get married, and if it’s going to happen in a short time. In contrast, Amrita is much more liberal, independent, modern and adventurous. Amrita obviously doesn’t think of having relations before marriage as a bad thing; she doesn’t want to get married; she wants to be a journalist and wants to travel acro ss the world. But for Hemu, marriage is the solution to Amrita’s problems and she â€Å"didn’t understand at all† why she doesn’t want to...

Reflection on movie 500 years later Review Example | Topics and Well Written Essays - 750 words

Reflection on 500 years later - Movie Review Example It would appear as if Africans then were willing and subservient slaves working for Europeans, but in actuality, they tried their best to rise above the horrible conditions they were pushed into. Somehow, it was just inopportune that they were helpless victims to those who had more power then, but all that is part of history now. Being able to view Elmina, said to be the slave colony in Ghana, and getting an idea of how slaves were treated, makes one shudder. Just imagining how they were placed in massive numbers in dungeons with steel plates on their necks, cuffs and ankles, and chains binding them together, creates an image that is so distressing, and it makes one wonder, why did these white people treat the Africans this way? What have they done to deserve this? What’s even ironic is that there is a church on this fortress; it makes you think how can these church-goers even bear to attend mass there knowing that the Africans were suffering in the dungeons in that area? Desp ite being the world’s 2nd largest continent – and possibly even one of the richest, because of their natural resources, one of which is diamonds – Africa has a dark history of slavery behind it which is said to be so deeply-ingrained that even the Africans themselves have a distorted view of what they perceive to be â€Å"the true, the good and the beautiful†. This occurrence is highly-expected due to the long-term bondage and subjection to foreign influences by different countries. Africa was an unwilling pawn in this game, and yet it has received the least desired effects which are still felt up to the present day. As one of the resource persons in the documentary states, what took place in Africa 5 centuries before was one that was physical – the torture, the serfdom, the suffering and vulnerability. Currently, Africa is still deep in slavery, but more on mental enslavement, which is indeed very disturbing. This is made apparent in the following quote: â€Å"African people are the largest consumers of self-mutilation products; skin bleaching, hair straightening, artificial nails, false hair, etc.† This is the effect of the long-term exposure to the Western/European cultures and creating icons which are far removed from what Africans can actually see in the environment they are exposed to. Africans have lost their genuine love for what is truly of African origin and have totally embraced that which was merely fed to them by their Western brethren. What’s more, the act of accepting Western culture as part of being African has been further enriched by attaching negative connotations to the word Black – as evil, dark, ugly, dirty, sinister, etc. – which only served to even widen the gap between the two races. Hence, in trying to be White, the Blacks merely ended up throwing more mud on their faces – not really a great scenario. It is indeed quite unsettling to know that up to the present time , the false notion of White superiority over Blacks is still believed by most Africans. There is still that undeniable stereotype attached by blacks to whites, and vice-versa, and although it has significantly improved, it will still probably take some time to totally eradicate this principle. This, I think, is a common problem which persists among cultures which were colonized and subjected to foreign influe

Overall Corporate Strategy Essay Example | Topics and Well Written Essays - 1500 words

Overall Corporate Strategy - Essay Example This created separate corporate goals for the company but retail food business became the focus. Moreover, success in different markets led the company to further acquire businesses somewhat related and unrelated to its main portfolio. Hence, further diversifying in terms of products and geographical expansion of the company resulted in problems for managers, as they were unable to cope up with this rapid diversification. As a result, a retrenchment strategy was put into practice by the company to ensure that every business division is profitable. If not, then those failing businesses would be closed. This transforming strategy has given focus to front-line businesses, as these businesses have been the most profitable. Moreover, the food, beverages, and household businesses have good potential in terms of growth. Furthermore, the company is keen on making cost savings. To implement this, the company has introduced Project Accelerate, which includes cost savings techniques. Management believes that focusing on these promising businesses will save them loads of money, as these businesses are already well-positioned in the market and can increase the overall return on investment. Regarding the long-term attractiveness of industries in Sara Lee’s business portfolio, my analysis is that the retail industry and the food service industry have huge potential. Since Sara Lee has an established presence in the retail industry, it will definitely be able to increase its market share. The company is successful in supplying meat (retail) not only to consumers but also to foodservice customers. As a result, sales of meats have increased considerably. Moreover, the company is using its competitive advantage by using focusing on grocery items, which resulted in $100 million revenue to the company in 2008. Moreover, 10 out of 12 core products have recorded an increase in market share in 2010. However, between 2008 and 2010, the divisional sales of Sara Lee have grown faster than any other food processed company, as the market share of the company increased from 9.2% in 2009 to 12.3% in 2010.

Hazardous Material Management and Hazard Communication Essay - 2

Hazardous Material Management and Hazard Communication - Essay Example Negligence is the primary cause of physical dangers. The most frequent physical hazards at a local gas station include fires, fuel spillage and electrical accidents. Carelessness at gas stations has led to explosions and fires that extend to another property. Electrical hazards could be in the form of improper wiring and frayed cords. Combination of electrical hazards and careless fuel handling is very detrimental. Chemical hazards include combustible and flammable gasoline and petrol. Local gas stations that have no standard safety measures for handling such products often risk explosions and fires (Bajcar et al., 2014). Lack of professionalism in handling fuels is dangerous. For instance, over filling leading to spillage or smoking at gas stations may cause fire. Natural hazards have no element of human involvement. The hazards are unpredictable and have devastating effects. Notably, natural hazards worsen already existing environmental hazards. For instance, excess solar radiation can generate enough heat to cause an explosion of gases at local stations. Fires at gas stations primarily arise from misbehaviour (Anejionu, Blackburn & Whyatt, 2015). People who create fire accidents are normally negligent and handle fuel products carelessly. For example, failure to follow manufacturer’s instructions, overfilling or keeping the engine on while fuelling is a risk. Apparently, human disorganization facilitates hazards particularly in situations where the hazard is difficult to control. Stopping fires is sometimes hard because of inadequate emergency protocols or incompetency. Anejionu, O. C., Blackburn, G. A., & Whyatt, J. D. (2015). Detecting gas flares and estimating flaring volumes at individual flow stations using MODIS data. Remote Sensing Of Environment, 15881-94. doi:10.1016/j.rse.2014.11.018 Bajcar, T., Cimerman, F., & Ã…  irok, B. (2014). Model for quantitative risk assessment on naturally ventilated metering-regulation stations for natural gas.

Analysing SME Policy in Ireland

Analysing SME Policy in Ireland Social Network Analysis CHAPTER I: INTRODUCTION 1.0 Introduction 1.1 Research Design The proposed design for this study is a flexible mixed-method design making use of both qualitative and quantitative methods for data collection and analysis in order to understand and later analyse policy implementation networks for MSEs in Ireland, particularly concerning those in the Dublin 15 area. This approach was required for two reasons: 1) time and resource constraints; and 2) the literature reviewed for this research indicated that such an approach would provide better answers to the questions being asked. As shown in Table 1 below, this method was also important to establish the complimentary nature of the methods being used for the enquiry. For example, qualitative methods were required initially for content analysis of documents produced by the European Commission and the Dept. of Trade, Enterprise and Employment. However, a quantitative approach is given to the treatment of the relationships under investigation namely, mandatory and voluntary cooperation for policy implementation. Therefore, the following steps were taken for this particular research:- 1. Internet research for qualitative content analysis and name generation of policy actors and policies being made at both European and Irish levels; 2. Short open-ended qualitative interview with a major policy actor in Ireland for name generation of policy implementation actors; 3. Quantitative data collection and non-random sampling and estimate number of start-up companies in the Dublin 15 area; and 4. Data collection and analysis using Social Network Analysis methodology for all names generated to measure the effects of mandatory and voluntary cooperation among policy actors. Patience A follow-up interview with a key informant on the network composition and to confirm that the relationships drawn on the literature for policy implementation indeed existed in the manner they were in the questionnaire. In this case, a Head of Small Business Unit in the Department of Enterprise, Trade and Employment could confirm the relationship among the actors in the network from an ‘ego’ perspective and pros and cons for this approach will be discussed further in the methodology chapter. The table below gives an illustration of the design being used and it follows the design approach suggested by Creswell et alli 2003:- Table 1 – Sequential Research Design Implementation Priority Integration Theoretical Perspective Sequential – Qualitative first Quantitative At Data Collection   and Interpretation Explicit With Some Combination As mentioned earlier, this design draws on Creswell’s (2003) work about various research design approaches – with special attention to the use of mixed-methods in the human sciences. A rather overt and systematic use of the methods have grown in popularity and it is evidenced in the work entitled Handbook of Mixed Methods in Social Behavioral Sciences, launched in 2003 by Abbas Tashakkory and Charles Teddlie and from which Creswell derives most of his useful explanations on the advantages and weaknesses of such a design. In a flexible design, the researcher is given a greater freedom to change research questions as the research progresses since she would be rigidly attached to one philosophical paradigm or the other, but would find relevant to include those that make sense to the enquiry as it evolves. On the other hand, making use of both qualitative and quantitative methods for data collection and analysis – whether they take place sequentially or concurrently, allows for a richer understanding and, hopefully, explanation of the problematic under investigation. Details of the methodologies and paradigms they are associated with are dealt with in the Methodology chapter. For this section is imperative now that the researcher makes the esteemed reader aware of the possible biases and the actions taken to deal with them. Bias statement It has been argued that bias is when systematic random or non-random errors are not accepted or acknowledged by the researcher at any point of her work, such as in the design, measurement, sampling, procedure, or choice of problem to be studied. Bias is also related to the accuracy of the information produced and reliability and validity may also be sacrificed, though not necessarily. Hammersley and Gomm (1997), however, assert that nonfoundationalist realism is rather appropriate for it neither relies on foundational epistemology nor it does on relativist and standpoint theory and its aims are to favour the production of knowledge rather than one’s political or personal agenda. According to these authors, foundationalism makes bias a rather evident matter in a research once the researcher’s ideological commitments are indentified as affecting research procedures hence compromising outcomes expected credibility. But bias is not as straightforward as foundationalists, according to them, would like it to be. In a nonfoundationlist realistic perspective, social researchers are not part of the phenomena they want to describe or explain nor can they construct phenomena through their accounts, but merely account for these realities and be judgemental of the influence that what they understand for established knowledge can have on their accounts of social r eality. (1997) In this research, in a foundationalist perspective, the biases that could possibly compromise the commitment with knowledge production is that:- 1) the researcher is a micro-entrepreneur from the vicinities; 2) her commitment with epistemological views of policy networks as ineffective given the predominant hierarchical structure and political agendas; 3) Snowball sampling technique may introduce bias for it may not represent a good cross section of the population investigated; and 4) Questionnaires sent to MSEs were not returned for reasons which will be explained in the Methodology chapter. This can also lead to incorrect conclusions. However, this is not an action research and the methodologies applied for enquiry on policy implementation networks aim to control for bias arising from the researchers’ own point of view regarding cooperation for the benefit of Small and Micro Enterprises in Dublin 15. Moreover, from a nonfoundationalistic realism view point, efforts were consciously made in order to avoid that knowledge so far taken as established in the field of cooperation among actors in policy networks compromises the knowledge produced by the evidence on cooperation among actors in this research. Taking the above into consideration, one of the methodologies used is a qualitative approach considering respondents’ representations of reality through a qualitative content analysis and qualitative techniques in social network analysis. Once data were generated, they were treated by using quantitative data analysis techniques and were converted into algebraic formulae reflecting responses given, i.e. whether a relation exists or not between two actors or more and if it is reciprocal one is a matter of replacing YES and NO answers, or in this case BLUE and RED arrows, for 1 and 0, respectively. This is not to say that social network analysis will serve as a complete assurance for validity and credibility, as questionnaire return rates and responses can indeed compromise it. It is hoped, however, that the weaknesses evident on this work are rather derivative from the very limited time afforded to Taught Masters students, effectively from May to August 2009, than from research bias. 1.2 Justification This work has a scientific and practical relevance and they are equally important as it is hoped that its findings and conclusion will not just add to the scientific knowledge but also reach the actors involved in policy implementation for micro and small enterprises in Ireland as well as those concerned with aspects of economic development. In the scientific sphere, this study will be initially guided by O’Toole’s (1997) work stressing the increasing complexity of networked settings in the public administration where he also urges for more empirical research to be conducted in order to comprehend the impact of such settings on policy implementation. This is also Blair’s (2002) views in his work on implementation networks in which he infers that complex systems formed by actors both coming from both the public and private sectors are assumed in now-a-days public administration. According to Blair, this will help measure the level of direct action by the government so to assess the complexity of such networks and he goes on to borrow from Alexander (1995) the concept of compulsory and voluntary links as the essence of policy implementation systems. Further to such concepts, the focus of this study is on mandatory and voluntary cooperation amongst MSEs stakeholders both in the public and private sectors. Having it all said, measuring service integration among agencies is not the objective of this study. Instead, it will try to leverage on social network analysis practice and theory to measure centrality, closeness, structural holes and brokerage (Freeman 1979; Burt 1995 and 2005). Other theorists, especially those whose studies are within social network analysis (Simmel 1995; Wellman 1983; Hanneman 2005), and regarding the bureaucratic aspect of the public administration (Weber 1978 and Blau 2006) and the (potential) social capital resulting from networks (Bourdieu 1986; Putnam 1995; and Fukuyama 1996) will also be used in the hope to complement existing literature on the topic. The above will, indeed, guide this study all the way through. 1.3 Chapter Outline CHAPTER III: LITERATURE REVIEW Defining the size of a business This research does not aim to be seen under the umbrella of business studies, but a sociological study of cooperation among policy implementation actors for policies in benefit of micro and small businesses in Ireland. Nevertheless, it is found pertinent to use business literature in order to outline the most commonly used definitions of business’ size according to factor inherent to its life cycle. The literature on organisation life cycle (OLC) has been found to be the most appropriate to define the size of a business. However, it is important to note that professionals used to working with businesses may find their own ways of defining business’ size and may as well widely disagree from the scholarly models created and widely used to date. The traditional models for sizing a company were given mostly in the 1980s first through conceptual works and eventually through empirical research which attempted to establish the phases of an organisation according to the environmental issues it faced throughout its existence (Rutherford et al. 2004). The literature consulted for this section has shown that one of the models that has been most cited and used as a reference is that created by Miller and Friesen (1984) whereby the organisation life cycle was divided into five phases: birth, growth, maturity, revival and decline (1984: 1162). These phases can be summarised according to the age, size and growth rate of the organisation. In summary, these phases were the birth phase for small companies, the growth phase for medium-sized companies, the maturity phase for larger organisations, the revival for very large and finally the decline phase for market size companies. The latter phase is linked with the decline in innovation and with environmental factors such as market dry-up. Meanwhile the earlier phases of the business are linked with the most innovative, although unstructured, stages of the organisation (1984: idem). Figure 2 below exemplifies the above:- Figure 2. Organisation life cycle (OLC) and its expected size per phase. The head count for the traditional models is shows as 0-4 persons employed in the birth phase, then 5-19 employees in the medium-sized firms and finally above 20 in the larger ones (Huang and Brown 1999 cf. Rutherford et al. 2004). Weaknesses of this model have been pointed by more recent works (Stubbart and Smalley 1990; Tichey 1980 cf. Rutherford, Buller and McMullen 2004) which took different views and approaches to establishing the different phases an organisation goes through. Other works making use of open-ended choices rather than forced-choice methods to identify an organisation’s problems according to its size, have found that obtaining external financing, internal financial management, economic environment and regulatory environment are problems often experienced by organisations in their start-up and growth phase (Terpstra and Olson 1993 cf. Rutherford, Buller and McMullen 2004) Taking definition from a different angle, the authors Rutherford et al. (2004) infer that other models have been created to overcome the weaknesses presented in previous models and the model by Kihenen (1990), which makes use of Artificial Neural Network (ANN) in order to depict rather realistic stages of an organisation given a series of other factors not limited to age, size and growth rate and it is similar to a cluster analysis and named as self-organising map (SOM). This model, different from traditional models, including the model created by Miller and Friesen (1984), does not force firms to fit into predetermined groups but allows for stages to fall into categories given by the data under study (2004: 328). Nevertheless, the traditional model remains imperative throughout their work and so it will throughout this work. The reason is twofold: a) the traditional definitions have been confirmed through empirical work and across countries; and b) it is assumed here that the proble ms faced by an organisation in each phase of its existence can be logically linked with the needs of these organisations for growth. Hence, policy-making and implementation, as it will be demonstrated later on, is more likely to follow traditional models than novel models. Though this is not to say that new findings on an organisation’s functioning will not be appreciated by policy actors. Moreover, taking into consideration the criticism on the traditional models it is therefore acknowledged that the adoption of traditional model is merely as starting point for reference given the insufficient time for the maturing of this study. Table 3 below shows the most common problems in organisations given their size and phase found by traditional models which have also been confirmed by more current studies utilising different organisational typology techniques:- Table 3. Problems helping establish the size and stage of an organisation. Problems Stage/Phase Headcount Newness, obtaining external finance, internal finance management, unstructured, informal, product development, economic and regulation environment, weak client base, owner/manager dominated. Birth/Start-up (Small firms) 0-4 employees Production efficiency and effectiveness, human resources management and re-organisation, economic and regulation environment. Growth (Medium-sized firms) 5-19 employees Maintaining growth momentum and market position, economic environment, production stagnation and lack of innovation, and employee retention. Stability/Maturity and Decline (Large firms) 20+ employees Source:Miller and Friesen 1984; Kazanjian 1988; Terpstra and Olson 1993 and Huang and Brown 1999 (cf. Rutherford et al. 2004). Conceptualising the phases and problems of organisations will help us understand the policies made in benefit of micro and small businesses in the European Union. However, a point in time must be made regarding the micro-enterprises that may not fit into the typology above given the ethos of their existence. In Europe, the crafts industry is within the definition for micro-enterprises as well as entrepreneurs in the rural areas. However, one should also consider the large number of self-employed professionals such as plumbers, carpenters, painters and also accountants whom may never expand their business, formalising it into a company hence adhering to the organisational life cycle above. Nevertheless, they too generate employment and tax revenue on top of their networked oriented business behaviour hence contributing to the country’s economy but as well as for social and local integration in Europe (European Commission’s SME Portal Observatory Report of European Enterprises 2003/7). Given the above, the needs for micro and small enterprises will vary according to their problems and other human aspects inherent of the cultural and social settings and mindset businesses are found. These settings have been acknowledged by the European Commission in providing assistance to groups widely seen as minorities in large scale businesses, but forming a large number among micro and small entrepreneurs, namely women and immigrants. The Concept of Policy Implementation Networks In policy network theory, implementation networks have been categorised and conceptualised mostly according to the context in which they have emerged in order to either reduce transaction costs or resolve problems effectively. Such a context will determine the resources and power that members will share on their way to achieve their shared goals or resolve their common problems (Provan and Milward 1995 and Bozer 1996). The subject of context is here defined as the ethos and habitus of policy implementation networks in general and they will be explained later on in this chapter. Modern states are now dealing with problems of greater complexity and this requires a superior level of negotiation and public participation in order for services to be delivered to the public as effectively as it is possible. For this reason, O’Toole (1997) asks researchers and public administrators to take networks more seriously and calls for a whole research agenda on the effects they have on hierarchical structures common to public agencies and ultimately affecting policy making, implementation and evaluation (O’Toole 1997; Provan and Milward 1995, 1998 and 2001; Bolzer 1996; and Sandstrà ¶m and Carlssson 2008, among others). The last decade saw a particular growth in research interest on policy implementation networks. Most of the work produced, once satisfied with the working concepts and theoretical frameworks on the subject, now concentrates on measuring implementation effectiveness from different angles and using different methods (idem). While O’Toole (1997 and 1999) remained mostly in the theoretical field hypothesising on management action in hierarchical structures (O’Toole and Meier 1999) and Bozer (1997) strived to conceptualise networks as forms of governance, others like Blair (2002) took the empirical road either by putting to test models created by O’Toole and Meier (1999) or utilised Social Network Analysis in order to analyse networks for what they really are, social structures with interdependent interests (ibidem). As to the initial theoretical framework for policy implementation networks, O’Toole and Meier (1999) created models for managerial action in public administration taking into account the prevailing hierarchical structure of public agencies. For them, networks are of great help to public servants and they see the two structures, linear and non-linear, as poles of a continuum related to buffering in the interests of stability (1999: 510). However, it is important to note that the emphasis of their work is on improving hierarchical systems rather than replacing them for networks since the authors see the informal and inconsistent nature of networks as a weak structure for buffering environmental issues common to policy implementation or service delivery while they also believe that a hierarchical system can maximise management resources more than networks as the latter demands more of such resources in order to maintain reciprocal ties. Though, they do acknowledge that not all networks have inconsistent relationships and have achieved stability by sharing a consistent policy agenda away from a hierarchical habitus, e.g. US farmers’ network, borrowing the term in italics from Tocqueville (2004: 329). Blair (2002), on the other hand, deals with empirical quantitative research on policy implementation in the field of economic development by studying the so-called Enterprise Zones in Southern United States, very popular in the 1990s, especially during Reagan’s second term in presidency. He makes use of policy tools theory and methodology while also drawing from O’Toole and Meier’s (1999) conceptual framework and models for public management in policy systems to formulate his three major hypotheses that aim at measuring the level of direct government intervention in service delivery systems for Enterprise Zones in distressed areas. The first hypothesis states that less government direct intervention means more complex implementation networks, while the second hypothesis continues from the first by asserting that less government participation also means that more actors are involved in implementation, especially private and non-profit organisations. Finally, the third hypothesis, which will later provide the most confounding findings, posits that the private sector takes a greater role in implementing programs in economic development policy networks (2002:170). The first two hypotheses were validated by the findings and agreed with the theoretical concept framework by O’Toole and Meier (1999) on the structure of new policy implementation systems. However, the third hypothesis for which he expected a negative correlation between private and public participation in implementation, he, in fact, obtained a positive one. His findings indicated that the more active is government intervention in the EZs investigated, the more participative businesses were in implementing the programs. However, this finding, according to Blair, does not contradict what had been theorised by O’Toole and Meier’s (1999) (cf. Blair 2002), but he classifies O’Toole’s (1997) system as the old implementation system and the later as the new system. Although policy tools theory is one good way of measuring government intervention in economic development, other approaches may also provide fruitful findings and ways of analysing policy implementation networks. Bozer (1997), for example, explains that policy networks are conceived as a particular form of governance in modern policy systems (Kenis and Schneider 1991; Kooiman 1993; Mayntz 1994, cf. Bozer 1997). In fact, she notes that their main focus is on problem-solving and not on intermediating interests. Any cooperative game members play in order to negotiate strategies to arrive at a solution and based not only on mutual goals, but mostly on communication and trust while acknowledging that their values, ideas and identities are essential to the network. Therefore, Bozer understands:- Policy networks as ‘webs of relatively stable and ongoing relationships which mobilise and pool dispersed resources so that collective (or parallel) action can be orchestrated toward the solution of a common policy’ (Kenis Schneide 1993: 36 cf. Bozer 1993:5). A policy network includes all actors involved in the formulation and implementation of a policy in a policy sector. They are characterised by predominantly informal interactions between public and private actors with distinct but interdependent interests, who strive to solve problems of collective action on a central, non-hierarchical level. (Bozer 1997: idem) She asserts that scholars whom have dedicated their work to see these network members as rational actors, following a horizontal self-coordination, may forget to include some of the main aspects making for such networks in the first place. For Bozer, looking at the intermediation position that networks can have, one may realise that policy-making can be ‘blocked by dissent’ and create what she sees as the ‘bargaining dilemma’ (or prisoner’s dilemma) where ‘defection from cooperation is more rewarding than compliance for a rational actor, owing to the risk of being cheated’. (1997:4) The exception exists when ‘bargaining is voluntary’. As approaches to research change over time and so do concepts and theoretical frameworks on policy implementation networks. Though, most references analysed for this work, showed that there is more of a convergence of knowledge on the topic rather than any radical change. It was noted, however, that works on the subject matter have become more and more empirical and it was found that using structural analysis has proved rather fruitful for a much needed progression on studying it. Aside policy tools, strategic decisions and interest intermediation to share resources and increase productivity and effectiveness, networks are social structures where norms are created and crystallised or otherwise and as such they must be analysed for their properties, the opportunities (advantages) and constraints (disadvantages) that these properties can originate. In other words, since networks are dynamic social structures, the questions asked, either to understand their modus operandi or more so to measure their effectiveness, refer to how actors organise themselves to problem-solving and what are the properties that this can originate. This seems to be the approach taken by a recent study on four policy networks in the educational system in Sweden by Sandstrà ¶m and Carlssson (2008). They acknowledge the organisational roots of policy network theory and from which important concepts have emerged, such as advocacy coalitions, implementation structures, iron triangles, issue networks, policy communities, and subgovernments (Sabatier Jenkins-Smith 1993; Hjern Porter 1993; Jordan Schubert 1992; Heclo 1978; Jordan 1990; Rhodes 1990; cf. Sandstrà ¶m and Carlssson 2008). Nevertheless, their research is justified by the reasons mentioned earlier, being a lack of substantive empirical work using the methods of social network analysis to study policy networks, since only network theorists in different disciplines (Sociology, Political Science, Business Administration etc.) have been interested in the social capital derived from network properties and which is capable of evaluating outcomes and performance. The authors concluded that their theoretical and methodological approach, as aforementioned, proved fruitful for the understanding of policy networks as a structural process where heterogeneity and centralisation are beneficial to network performance whereas structural holes (poorly or non-connected actors) should be avoided when the objective is to achieve efficiency (2008:517). In this view, concepts and knowledge generated by their study converge with those generated by previous works mentioned earlier in a complimentary manner. Evidently, there are several theoretical and empirical works making valuable contribution to the conceptualisation and setting an ever richer theoretical framework to rely on. However, given the short time given for this research, we will settle for what was seen as some of the most useful works with which to begin with. The ethos and habitus of policy implementation networks After contemplating some of the most prominent and recent concepts and theories on policy implementation networks and having touched on the subject of context, we now proceed to further the discussion on the latter beginning with seminal works on bureaucracy, the original ethos of public policy making and an aspect of the context which policy networks can be found. After that it will be discussed the idea of habitus as conceived by Tocqueville on his work about the associational ability of North Americans in the United States of his times. Beginning with the former, Max Webber interpreted the bureaucratic organisation by using terms such as money economy (for its existence), but also stability and rigidity as forming the ‘mechanised bureaucratic apparatus’ while emphasising its ‘technical superiority over every other form’. (1978:345-50) In parallel to contemporary public administration systems, the bureaucratic systems conceived by Weber had similar reasons to evolve and proliferate, being the always increasing complexity in administration, pressure from interested parties for social policy and willingness by the state to increase efficiency while reducing transaction costs. Still according to Weber, authority and hierarchy are also essential to the universe occupied by the public office. However, networked systems, although still embedded in bureaucracy, being hierarchy its essence, would not posses the same strictness and uniformity. As we have seen earlier, this is not to say that todayâ⠂¬â„¢s public administration cannot achieve stability through ways other than hierarchy. (O’Toole and Meier 1999) However, it is well known that Weber came from a rather theoretical perspective, which is the opposite of Peter Blau’s (1963) case, whom has written an entire book on the American bureaucratic system as a result of his ethnographical work in the 1950s. For Blau, this type of social organisation could not be defined merely through hypotheses, but was rather the subject of empirical investigation. Moreover, he opted to see bureaucracy as an orchestrated effort of public officials to ‘transform exceptional problems into routine duties of experts’. (Hughes 1951, cf. Blau, 1963:251) In fact, Blau acknowledges that the bureaucratic system in Germany during Weber’s times were very different from the same system on Blau’s times, especially if we consider they also refer to different countries, hence of different cultures. Even if we accept that expertise, or specialism, has been the raison d’à ªtre of public administration (again, for transaction cost reduction and efficiency’s sake), social interaction among servants are always changing and recurrent cooperation among workmates and just not friends would help contribute to the emergence of the new ethos of policy implementation networks. (Blau 1963:259; Bozer 1997) Therefore, one can hypothesise that repeated social interaction among individuals within the same group or organisation will lead to cooperative behaviour and as Bozer (1997) has inferred, such interactions combined with the notion of good communication

The Interesting Narrative of the Life of Olauda Equiano Essay -- Slave

The Interesting Narrative of the Life of Olauda Equiano The narrative by Olaudah Equiano gives an interesting perspective of slavery both within and outside of Africa in the eighteenth century. From these writings we can gain insight into the religion and customs of an African culture. We can also see how developed the system of trade was within Africa, and worldwide by this time. Finally, we hear an insider's view on being enslaved, how slaves were treated in Africa, and what the treatment of African slaves was like at the hands of the Europeans. Olaudah spends a good part of the narrative acquainting the reader with the customs of his people. He describes the importance of hygiene to his people. Their overall health and vigor was helped by their penchant for cleanliness, and it makes them seem more "advanced." This is an interesting development considering the problems that a lack of hygiene can lead to. His description of a wedding also seems very modern, but the importance of dance in the festivities shows another facet of Olaudah's people. The dance defined the different groups within their village. First, and most important, were the married men, followed by married women, single men, and lastly unmarried women. The groups also used the dance to relate stories or tell events that were important to them. This practice probably also strengthened the bonds within the groups. Olaudah also wrote about the division of chores within his village. The women were responsible for the spinning and weaving, and the men took care of the building. It is interesting to note the similarity of their dress, and the fact that both men and women joined in battle when the village was at war. They did not, however, sleep in the same ... ...rall his treatment was very good; one master even carried him when he was too tired to walk! In sharp contrast to that treatment was the treatment he describes at the hands of Europeans. In his own words, they treat him with "brutal cruelty." They seem to have a callous disregard for their captives, and treat them like vicious animals. From his description of the voyage, how the prisoners were stowed, and the way they were treated we gain proof that these Europeans felt the Africans were less than human. Overall, the narrative by Olaudah Equiano is a great first-hand look at the lives of some of the millions of people who were transported to other countries. They became a commodity sought after as laborers by a people they had never seen. The narrative also shows the folly of the European belief that the Africans were savages and could be treated accordingly.

A day I will remember for the rest of my life! – Creative Writing

My name is John and I am a normal 15 year old boy attending school. I have a mother and a father, Susan and Jack and one sister called Molly. I thought we were all just a normal family and that nothing exciting or extra ordinary ever happens to people like us but I was wrong, very wrong. Well it all happened along time ago on one Monday afternoon, I was just threw the door home from school on my own as usual until five thirty. But as soon I had closed the door there was a knock on the door, so I went to answer but the man behind the door did not look familiar to me, I had never seen him before. He asked me was my mother or father at home and I told him that they were both still at work and would not be home until after 5 thirty. Next thing I know the man is pointing a gun at my head and tells me to move into the house. I was so scared I had never even seen a gun before never mind getting one pointed at me knowing that if I say one wrong thing to the man all he has to do is pull the trigger and that would be the end of me. The man then began to tie me up to the chair and began to talk to me he told me that all I had to do was keep quiet and not say a word, he told me that he did not want me he wanted my father. I then began to think to myself why would anybody come barging into our house with a gun looking for my father but before I could even finish thinking about it he began to tell me why he wanted my father. â€Å"Do you know who your father works for† he said and I told him â€Å"yes, he works for the government, he is a scientist† The man began to tell me how wrong I was about my father â€Å"Your dad is a scientist, that's true, but did you know that your dad is one of the best in the world? Did you know that your dad is working for the NWDF?† â€Å"The NWDF† I said to him confused â€Å"Yes he said the THE NUCLEAR WEAPONS DEVELOPMENT FORCE and did you know that your father has recently just designed one of the most sophisticated and most deadly weapon ever dreamed about? In theory it is so deadly that if it was ever to be used it would wipe out the entire planet within a matter of hours† I was stunned I didn't know what to think and then†¦.. my father walked threw the door, and to his surprise he seen a man with a gun but the difference this time was that my father knew the man. â€Å"Edward† my father said in amazement, â€Å"What in the name of God do you think you are doing† â€Å"I am doing what I should have done along time ago, Jack , I'm taking back what is rightfully mine and which you have received all the credit, fame and gratitude for. I'm taking back the prototype for the Nuclear detonation programme. He held a gun to my fathers head and ordered him to get it but my father refused. † â€Å"How dare you Edward I treated you like a father when you came to NWDF I showed and taught you everything you know and this is what I receive in return† My father said â€Å"You can say what you like Jack but I will be taking back what is rightfully mine I designed it and you took all my plans and made the device knowing what it was capable off and what it could do if it ever got into the hands of the wrong person, now I will show you all what MY device can do† The man continued, he then dragged my father into the other room, all I could hear was the constant screaming and impounding thuds as if they were fighting, from the room for a couple of minutes and next thing it stopped and went quiet, a very scary and tense quiet and then I heard it. A Gunshot, I was screaming, â€Å"DAD, DAD† I roared but there was no reply I roared roared and roared but still no reply. He's dead I thought to myself DEAD!!! I was very very, very scared I did not know what to think and then†¦Ã¢â‚¬ ¦. My father came out from the room. But he was unharmed!! I thought to myself well then who got shot and then my father began to cry!!! I had to, I had to shot him if not god knows what could have happened. Dad came over to me and began to untie me, as soon as I was free he immediately told me to ring the police and I did and within minutes the were her with ambulances and squad cars. My father told the police man what had happened and before he could finish dad's boss entered the house and began to demand answers to what happened. My dad began to tell him and once he had finished explaining, dad's boss told him that he had done the right thing, done what he had to do and possibly saved many lives. My dads boss began to talk to the police and within minutes the were gone, and the house we quiet but myself and dad stunned by the whole ordeal were not going to talk about this incident at all, that was the e nd of it. A couple of weeks after the whole thing my dad resigned, told the company he had enough and that he wanted to spend to time with his children and wife and they accepted his resignation considering the circumstances, and so we are all a happy normal family again but with a story this time.

Character Analysis of All Quiet on the Western f essays

Character Analysis of All Quiet on the Western f essays World War I (1914-1918) was called The Great War because until that time, there had never been a more destructive war on such a global level. Erich Maria Remarques All Quiet on the Western Front, a novel set during this Great War, centers around the changes brought on by war in one young, German soldier. During his time in the war, Paul Baumer, the narrator and protagonist, changes from a rather innocent Romantic to a hardened and fairly caustic veteran soldier. Before the war, Paul and his comrades were fresh from school, full of hopes and dreams for their future. Their teachers and parents told, passionately at times, about the glory and honor of war to persuade them to enlist in the war effort. Baumer states that teachers always carry their feelings ready in their waistcoat pockets, and trot them out by the hour. Parents, too, were not reluctant to use words to shame their sons into enlisting. At that time even ones parents were ready with the word coward. "We're no longer young men. We've lost any desire to conquer the world... we believe in the war". Paul said this about himself and his comrades. This was their mentality after horrifying experiences on the front lines. Seeing the friends he grew up with dying had an initial negative effect, but there was nothing he could do about their deaths. There was no reason dwelling on it, because, After all, war is war. The change in Paul is most evident by his time on leave in his hometown. He figures that speaking to anyone there is impossible. His military experiences and the home front settlers' limited, or nonexistent, understanding of the war do not allow for a discussion. When he arrives home and sees his mother, he realizes that he has nothing to say to her, or his family. "We say very little and I am thankful she asks nothing." The fact that he does not want to speak with his parents shows the ...

Apple Inc.

Apple Inc. Introduction Contemporary issues in marketing and consumer research provisions are critical in the business contexts. This paper discusses Apple Inc. in the context of the contemporary issues it adopts in its marketing and consumer research provision.Advertising We will write a custom essay sample on Apple Inc. Contemporary Issues in Marketing and Consumer Research specifically for you for only $16.05 $11/page Learn More Such concepts have helped the company to remain competitive in the market and enhance its competitive advantages in the electronics industry. Precisely, contemporary marketing and consumer research refer to how organisations analyze, understand, and meet the needs of their respective customers in the current business world (Pride Ferrell 2006). Apple Inc. produces and sells commodities that address the market needs with precision. In the contemporary market, Apple Inc. has managed to address the unique demands of its customers with various products including the iPhone 4, iPod, iPad, and other technological tablets demanded in the market. A stringent and appropriate marketing concept is a combination of values and considerations made explicitly to address customers’ needs (Kitchen 1986). Nevertheless, these have conformed to the aspects of market segmentation, targeting markets, marketing strategies, and positioning strategies adopted by Apple Inc. Contemporary Marketing Collectives Apple Inc. has selected its specific target markets in order to serve them exceedingly. Customers demands goods, which satisfy their needs with utmost precision and satisfaction (Lamb, Hair McDaniel 2011). It is from this context that the entire business prospects lie in selecting the target market. Additionally, the need to have efficient production mechanisms has always helped Apple Inc. in delivering its business objectives as it addresses its targeted customers’ demands.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this regard, the company is aware that consumers usually go for products, which are of considerable quality and widely available at affordable costs. By understanding these contemporary provisions (Rohloff 1966), Apple Inc. strives to produce quality and affordable electronic products that address its targeted customers’ demands. It is possible to stay afloat in the market if a company considers the contemporary needs of its clients. This is an important provision in various contexts. Additionally, emerging with contemporary products, which embraces the aspects of technology among other provisions, is a considerable move. It is crucial to consider the production capabilities for such clients in the entire context. Importantly, the products namely iPhone 4, iPod, iPad, and other technological tablets target a wider range of customer segments (Rouwenhorst 2009). In this con text of target markets, Apple has a specific population, which it targets with its products. The aspects of market segmentation, business strategies, and target marketing usually contribute constructively. For example, Apple Inc. has to analyze its target markets in order to produce contemporary products that will address their unique demands. Concurrently, iPhone 4 has various features that meet considerable demands of various customers (Stout Burda1989). It targets customers belonging to some social class and literacy. In this context, it has been possible for the company to analyze its market segments and produce products that are appropriate to them. The need to meet the market demands with novel products usually plays critical roles in this context (Morrison 1997). Another concept in this phenomenon is the pricing and distribution capabilities of the company involved immediately after designing and producing its products (Drummond Ensor 2005). The company needs such pricing c apabilities to address the economic capabilities of the target market. Apple has managed to attain massive business opportunities with its contemporary products due to fair pricing, appropriateness, and extensive distribution.Advertising We will write a custom essay sample on Apple Inc. Contemporary Issues in Marketing and Consumer Research specifically for you for only $16.05 $11/page Learn More From this concept, it is evident that companies require massive business opportunities in order to attain their marketing concepts with appropriate production mechanisms (Ward, Oliva Reibstein 1994). Contemporarily, increasing the volume of production will eventually reduce the costs, cut prices, increase sales, enhance revenues, and augment profitability as the company sells its products massively to the target market. Apple Inc. has also managed to structure its target markets and production systems to attain low cost products mentioned earlier (Blanchard 2010) . Contextually, this is an important occurrence in the business realms. It is from this concept that numerous contemporary marketing provisions succeed. Managing to uphold the aspects of business production and capabilities in order to reduce costs and other characterising factors is an important provision in the business realms (Mohammed 2010). Determining the target customers, market segment, and the appropriate market strategy for such customers have enabled the company to enhance its sales and customer focus in various contexts. From this argument, the entire business prospects for Apple Inc. have managed to thrive in the global limelight despite the threatening challenges and stringent competition from other contenders. Sustainable Marketing the Green Consumer Sustainable marketing has been a contemporary marketing provision due to its relevance and viability in capturing and retaining clients. Environmental sustainability and consumer protection have been in the fore front of Apple’s marketing objectives.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company has managed to attain its contemporary marketing goals through appropriate strategic marketing. This relates to focusing of inadequate resources on identified opportunities in order to increase productivity, sales, and profitability. This has allowed the company to attain considerable competitive advantages. In this context, Apple has managed to embrace the aspects of product concept. Evidently, customers require products that meet their demands with appropriateness. This helps in curbing unnecessary product rejections by the customers (Jin, Suh Donavan 2008). Customers usually demand quality and â€Å"green† products. They are also able to assess the quality and performance provisions of the concerned product. This can massively affect their buying trends. As a marketing concept and a component of strategic marketing, the product provisions must be considered by the concerned company to ensure that it only provides appropriate products that address the demands o f targeted clients. Apple provides products that precisely meet the quality standards desired by the customers. Consequently, it has investigated what the customers demand with regard to quality and other contemporary provisions evident in this context. Additionally, it is important that the company considers the provisions sustainability in its products (Bohm 2009). Additionally, the ability to provide the targeted customers with more than what they expected as evident iPhone 4, iPod, iPad, and other technological tablets is of some sustainability. Additionally, it is important to augment the aspects of quality as witnessed in the Apple Inc.’s products as a component of contemporary and sustainable marketing. The aspects of quality act as promotional agents regardless of countless advertisements. Whenever customers realise that what the concerned company provides is of quality, they will remain loyal (Gupta 2006). This is a crucial provision when considered critically and ev aluated contextually with regard to contemporary marketing. The company has equally managed to position itself favourably in the market hence rendering it quite competitive. It is imperative to consider such aspects with precision. Strategic market positioning helps the concerned company reach its clients promptly and decisively (Vilcox Mohan 2007). From this context, it is apparent that the organisation must observe product concepts as a promotional strategy in the entire context. Managing to address the market demands is a considerable marketing strategy in the global limelight (Brazil Gips 2008). Most products produced by the company have managed to meet the product concepts as argued in this context. Additionally, the need for more elaborated market share and visibility helps the concerned companies to address their market targets upon segmenting their target customers with precision. Evidently, if clients are left to decide on their own, they will not purchase enough products from the concerned company. This might lead to massive losses due to reduced sales. From this concept, it is evident that the concerned companies must promote their products. This allows the targeted market segment to understand the features and benefits of the concerned product. Consequently, they will tend to buy the product with a massive success (Jain 2011). The marketing concepts must consider the aspects of promotion in order to realise any remarkable results. Nonetheless, the concerned companies will find it hard to attain the desired business prospective. Brand Cultures – Recognition and Recall of the Brand Name Apple Inc. recognises the significance of brand name as a contemporary culture in its marketing provisions. The recognition/recall of a brand name is a fundamental aspect that can be used in judging commercials (Hoffman Bateson 2009). They are techniques that search viewers’ memories to trace whether they are aware of an existence of a brand or servic e. Recognition technique is usually direct while recall is an indirect approach to viewers’ memories (Lerman Garbarino 2002). Both are indispensable in television adverts. However, they are not enough, as they are not sufficient in determining the effects of advertisements. Recognition tries to access the memories of the viewers by use of a concept prompted through advertisement. It reminds the viewers that they have seen the product sometimes back. Recall occurs when one prompts with a product name as he looks for reaction on recall of the advert. Contemporarily, recognition is a touching task and is more applicable in judging television commercials. On the other hand, recall involves the use of logic and is more applicable in judging print advertisement. Thus, using recognition in judgment of print advertisement may not be appropriate in the determination of whether a commercial is effective (Krugman 1966). Equally, use of recall in judgment of television adverts may not b e successful in the determination whether a commercial is effective. Therefore, recognition and recall of brand name are not enough measures of determining the effectiveness of adverts (Kevin, Heckler Houston 1998). Other measures are applicable in judging the effectiveness of television commercials. One of the other measures that can be used in determining the effectiveness of commercials is persuasive ability. Recognition and recall are attempts to ensure that the viewers have memory of existence of the brand. On the other hand, persuasion checks the results that the advert has on viewers’ behaviour towards a brand. Persuasion checks the response that individuals have towards commercials (Andrews et al., 1992). It does not check whether individuals recognise or recall the brand, but rather the response that individuals have towards the brand. Apple Inc. has established novel foundations for its contemporary marketing activities. The company has installed marketing campaign s, loyalty programs, and new marketing materials. All these have followed similar positioning and marketing strategies as evident in this context. Evidently, consumers have always shown a normal tendency to resist. This indicates the essence to have aggressive promotional programs and positioning strategies to enhance their tolerability. As a contemporary marketing concept, ability to induce consumers is of a massive consideration. It is important to enhance such aspects as indicated earlier. Apple Inc. has managed to uphold the aspects of selling concepts and positioning strategies in order to capture a considerable market divide, global presence, and market saturation (Ogrady 2009). Evidently, both companies produce quality products; nonetheless, these can only sell if the company enacts appropriate marketing and positioning strategies that will induce customers to buy the concerned products (Shoham 1996). Contextually this is an important provision when considered decisively. It is appropriate to consider such provisions before approaching the market with novel products. Due to emergence of technology and other beneficial product provisions, the company has been introducing fresh product into the market with due appropriateness. Concurrently, it has established appropriate marketing concepts to help it rock the concerned markets with profitability (Rajagopal 2000). This means that the aspects of selling relates to the provisions of advertisements, positioning strategies, and other promotional procedures. Ability to enhance sales depends on how the company has handled its marketing concepts and other promotional provisions relevant to the concerned products. It is important to consider such provisions in various contexts. Consequently, it is apparent that both companies used appropriate promotional vessels to ensure that they remain relevant in their business endeavours and reach numerous potential clients globally (Martin, Vicky-Thuy-Uyen Ji-Yeon 2002). Fr om this context, it is apparent that most business orientations are favoured by appropriate promotional strategies. Contemporarily, in order to allow iPhone to sell in the global market, the company has enacted stringent and appropriate selling concepts and brand cultures to ensure that its products sell in the global market. This relates to the aspects of suggestible mass advertisements and appropriate positioning strategies. Conclusion The contemporary issues in marketing and consumer research provisions are critical in the business contexts as indicated before. The paper discussed Apple Inc. in the context of contemporary issues it embraces in its marketing and consumer research. The contemporary marketing concepts established and ratified by this company have helped the company to remain competitive in the market and enhance its competitive advantages in the electronics industry. , Apple Inc. has managed to enhance its market presence and profitability through establishment of a ppropriate contemporary marketing concepts. Additionally, favourable strategic marketing, macro/micro-environmental forces, market segmentation, targeting markets, marketing strategies, and positioning strategies have equally contributed to its success. It is recommendable to uphold such provisions in the spheres of effectiveness, appropriateness, and prosperity. This is a vital consideration in various contexts. Addressing marketing concepts appropriately augments profits, customer satisfaction, and loyalty. These regard how the organisations analyze, understand, and meet the needs of its respective customers in the current business. In the contemporary market, Apple Inc. produces and sells commodities that address the market needs with precision. This is critical in the context of business management and prompt delivery of services. List of References Andrews, J, Akhter, S, Durvasula, S Muehling, D 1992, The Effects of Advertising Distinctiveness and Message Content Involvement o n Cognitive and Affective Responses to Advertising, Journal Of Current Issues Research In Advertising (CTC Press), vol. 14 no 1, pp. 45-58. Blanchard, D 2010, Supply chain management: best practices, John Wiley, New Jersey, US. Bohm, A 2009, The SWOT Analysis, GRIN Verlag, London, UK. Brazil, A Gips, J 2008, Breaking Through Fast-Forwarding: Brand Information and Visual Attention, Journal of Marketing, vol.72, no. 6, pp. 3. Drummond, G Ensor, J 2005, Introduction to marketing concepts, Butterworth-Heinemann, Oxford, UK. Ferrell, O Hartline, M 2011, Marketing strategy, South-Western Cengage Learning, Sydney, AUS. Gupta, D 2006, Marketing library and information services international perspectives, K.G. Saur Press, Mà ¼nchen, Germany. Hoffman, K Bateson, J 2009, Services marketing: concepts, strategies cases, Cengage Learning Services, Ohio, US. Jain, S 2011, Handbook of research in international marketing, Edward Elgar, New York, US. Jin, H., Suh, J Donavan, D 2008, â€Å"Sa lient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm†, Journal of Advertising, Vol. 37, no. 1, pp. 45-57. Kevin, L., Heckler, S Houston, M 1998, The effects of brand name suggestiveness on advertising recall, Journal of Marketing, vol. 62, no. 1, pp. 48-57. Kitchen, P 1986, Zipping, Zapping and Nipping, International Journal Of Advertising, vol. 5, 4, pp. 343-352. Krugman, H 1966, THE MEASUREMENT OF ADVERTISING INVOLVEMENT, Public Opinion Quarterly, vol. 30, no. 4, pp. 583-596. Lamb, C, Hair J McDaniel, C 2011, Essentials of Marketing, Cengage Learning, Ohio, US. Lerman, D Garbarino, E 2002, Recall and recognition of brand names: A comparison of word and nonword name types, Psychology Marketing, vol. 19, no. 7, pp. 621-639. Martin, B., Vicky-Thuy-Uyen, L Ji-Yeon, W 2002, Remote control marketing: How ad fast-forwarding and ad repetition affect consumers, Marketing Intelligence Planning, vol. 20, no. 1, pp. 44-48. Mohammed, I. 2010, The Impact Of Advertising Attitudes On The Intensity Of Tv Ads Avoiding Behavior, International Journal of Business and Social Science, vol. 1, no. 1, pp. 1. Morrison, J 1997, Consumer Behavior, Journal of Education for Business, vol. 72, no. 5, pp. 317-317. Ogrady, J 2009, Apple Inc, Greenwood Press, Connecticut, US. Pride, W Ferrell, O 2006, Marketing: concepts and strategies, Houghton Mifflin Co., Massachusetts, US. Rajagopal, P 2000, Marketing: concepts and cases, New Age International Publishers, New Delhi, India. Rohloff, A 1966, Quantitative analyses of the effectiveness of TV commercials, JMR, Journal of Marketing Research (pre-1986), vol. 3, no. 3, pp. 239-239. Rouwenhorst, R 2009, Zipped commercials, zapped memory? The impact of zipping on attitude and memory for commercials, Cengage Learning, New York, NY. Shoham, A 1996, Effectiveness of standardized and adapted television advertising: An international field study approach, Journal of International Consumer Market ing, vol. 9, no. 1, pp. 5-23. Stout, P Burda, B 1989, Zipped Commercials: Are They Effective?† Journal of Advertising, vol. 18, no. 4, pp. 23-23. Vilcox, M Mohan, T 2007, Contemporary issues in business ethics, Nova Science Publishers, New York, US. Ward, S., Oliva, T Reibstein, D 1994, Effectiveness of brand-related 15-second commercials, The Journal of Consumer Marketing, vol. 11, no. 2, pp. 38-38.

The temperature Essay Example | Topics and Well Written Essays - 500 words

The temperature - Essay Example Energy can transform from one form to another and it can also be transferred between different mediums. When a man floats in cold water whose temperature is significantly lower than his own body temperature, the energy flows from his body into the water. Consequentially, the man starts to become colder while the water around his body starts to rise in temperature. When this happens, its not heat that is transferred, rather it is the man’s internal energy. â€Å"...heat and internal energy are two quite different things; the energy associated with microscopic motions and forces is internal energy, not heat† (Reynolds and Perkins cited in Watson, 2010). The term renewable fuel is used for natural resources which reform faster than they are consumed. Various physical and biogeochemical processes are involved in the replenishment of natural resources (Think Quest, n.d.). According to this definition of renewable fuels, almost all types of resources are renewable resources. Humans need to adopt ways that would allow those resources to replenish faster than the rate at which they consume them. Nevertheless, this is not always possible, particularly with resources such as oil and coal which take too long to replenish. Alternate renewable resources include water, solar power, air and

Without positive freedom, it is impossible to lead a valuable life. Do Essay

Without positive freedom, it is impossible to lead a valuable life. Do you agree - Essay Example Therefore, it is true that valuable life might not be achieved in absence of positive freedom, people need to choose the course of their life and destiny without restrictions, freedom is essential also where individual potential is harnessed for the benefit of the whole society although in the process of enjoying this freedom care should be taken to make sure that other peoples liberty is not violated. In the process of enjoying positive freedom equity in opportunity must be regulated or observed, state may intervene to enforce equity and root out other social evils due to positive freedom (Raz, 1988). In a nutshell, complete absence of positive freedom leads to bad and impossible valuable life because every individual wants to operate in an environment which they feel free not intimidating surroundings, this will increase their productivity that in return improve the living condition and life at large for the whole society. A society that feels able to function without interruption although certain aspects must be observed as mentioned above (MacCallum, 1967). Positive freedom acts as an inner driving force in individuals. This equates and augers well autonomy. At the same time, autonomy many a time equates with several aspects that include individuality, integrity, and freedom of the will, responsibility, and critical reflection. In the same way, factors like self-knowledge, independence, freedom from compulsion, lack of external causation and self assertion play vital roles in perpetuating positive freedom. Different people have got varied notions about the steps that others should take to shape their lives. This is because individuals get involved in activities that portray absence of good morals. It has forced researchers to attempt to identify standing reasons that lie behind dissimilar nature of crimes that individuals commit. Even for all their attempts, the researchers are not able to impose their findings about criminology and its associated