Essay Time Management and Adults Learners - 1043 Words

Time Management and Adults Learners Time Management and Adults Learners Life is complicated and it becomes harder as people develop into adulthood and inherit new responsibilities. Attending school as an adult learner is a big challenge and time management is something that every student must know and be efficient at in order to successfully complete their degrees. This paper explains the different adjustments that adult students must make to achieve their desired goals, especially those who have extra responsibilities other than college. The sources used on this paper describe how they manage their study time alongside work related activities, family matters, and all their others obligations. Tips and advice will be†¦show more content†¦Students who work and have families had to organize their daily lives a little better in order to succeed in college and achieve their academic goals (Blaxter Tight, 1994). As the article by Blaxter Tight mentions, a considerable amount of working adults who attend colle ge end up dropping their classes due to their demanding lives and duties outside the university. In order to pursue a college degree, students have to make some sacrifices and replace some daily activities or time with friends and family with study time to succeed. For example, activities like watching television, dining out, or just going out for a while must be limited in order to allow time for studying and completing college work. There are a good number of books and guides with helpful information and tips to prepare adults learner for a successful education. The Mature Student’s Guide to Higher Education written by Linda Pritchard and Leila Robert is a good reference for people seeking a degree as an adult student. To succeed in college adult learners should have some solid academic foundation as well, to include essential academic skill such as organization, communication, reading and writing ability, computer proficiency, study skills, and good time management tec hniques (Pritchard Roberts, 2006, Pp. 33-39). Students should and must have an action planShow MoreRelatedTime Management And The Adult Learner Essay1909 Words   |  8 Pagescontrol time, but we can manage the time we’re given. Time management is the ability to plan and control how we spend the hours in our day to effectively accomplish our goals. For college students, especially freshmen who may be left on their own for the first time, or the adult learner, who has additional family and work requirements to juggle, good time management is a necessity. Studies cite poor time management as a major contributor of college dropout rates, and without a good time managementRead MoreChallenges Of Time Management As An Adult Learner1019 Words   |  4 PagesManaging Time as an Adult Learner Over the last several years, adult learners have become increasingly common inside the institutions of higher education. This is because, many of these individuals are returning to school in order to be more competitive in the job market. As, it is demanding specialized skills and the ability to adapt with different challenges employers are facing. (Newbaker, 2012) Evidence of the can be seen with a study that was conducted by the National Student ClearinghouseRead MoreStudy Skills: Managing Time as an Adult Learner1408 Words   |  6 PagesSkills: Managing Time as an Adult Learner The potential for learning is active throughout the course of ones lifespan. Academic learning is often associated with adolescence and early adulthood; however, adults are also compelled to go back to school to further their education in order to gain more employable skills, change their career path, or to fulfill a personal goal. Although adult learners are just as capable as understanding new information as younger learners, the adult learner typically hasRead MoreManaging Time As An Adult Learner1485 Words   |  6 PagesManaging time as an adult learner There might not be a better decision than going back to school as an adult. This is particularly because one has the opportunity of enhancing their career and accomplishing their lifelong goals. The choice of going back to school as an adult is thus an easy decision. Despite the fact that reaching this decision is easy, following through the decision is the most difficult part. Difficult. This is because of the challenges that adult learners face in their day toRead MoreThe Success Of The Middle Age Adults Essay1731 Words   |  7 Pagestheir acceptance letter to a college. For a young adult success might mean buying their first car or first home. As a person enters their middle age adult stage, they usually have achieved success in several areas of their life, such as having a family, home and successful employment. With these successes come obstacles and obligations. Most middle age adults have gained life skills to balance these obligations. However, if the middle age adult c hooses to strive towards a life goal of returningRead MoreImportance of Time Management1314 Words   |  5 Pagesï » ¿Introduction Time management is more often than not a challenge for many students. This is more so the case for adult students. It is important to note that unlike their younger counterparts, adult learners face a host of unique challenges when it comes to the management of time. In addition to the demands of their fulltime or part-time jobs, adult learners often have to attend to other responsibilities including but not limited to child care and other familial obligations. This text clearly demonstratesRead MoreEssay on EDU500Assnmt 1 Defining Learning Environment1480 Words   |  6 Pagesall over the world. The secret to success of such companies lies from the foundation that was laid down by the founders of the company in the attempt to ensure that the company becomes a success. Foundation includes the company mission, vision, management structure, selection of an excellent location, training and development and the involvement in activities promoting Corporate Social Responsibility. The study takes into consideration an organization by the name Old Excellent Company Limited. TheRead MoreAttending School As An Adult Learner1097 Words   |  5 Pages Deciding to attend school as an adult learner, is by far the most challenging obstacle an adult learner can do. Adults looking to advice in their education or their career look to attend school to achieve their goals. It is a demanding, daunting task to figuring out just what you want to study, where you want to study at, and how to attend classes. With so many options available today, where do you begin? Knowing the options can truly make choosing a school, program, or way to attend classes anRead MoreEssay about Traditional Learning Content1378 Words   |  6 Pagesof helping adults learn† and focus on the adult learner (Knowles, 1980, p. 43). Knowles published six assumptions about the adult learner. The adult self-concept moves from dependent to self-directing. An adult has many life experiences which is a great source to the adult to empower learning. An adult’s social role is related to the readiness of the adult to learn. Adults are more problem centered as t hey mature. Motivations for adults are internal rather than external and adults need to knowRead MoreWhat Are the Role and Responsibilities of Teacher? Essay1411 Words   |  6 PagesSo every teacher has to know which role he is applying in his class room, roll could be different depend on the circumstances ,like as which age group, are they normal people or are they special needs people or are they teenage people or are they adult people. Similarly every teacher has got responsibilities for his working place and working environment following the institutional procedures and policies. 1.1 Summarise key aspects of legislation, regulatory requirements and codes of practice relating

Hamlet And Hamlet By William Shakespeare - 1169 Words

The play Hamlet written by Shakespeare, is a story about revenge and how multiple characters concur grief and stay loyal. Two characters that are very important in the play are Hamlet and Laertes. Hamlet’s father is Old King Hamlet, who supposedly dies of a snake bite. Now, Hamlet’s uncle is in charge. Since he is king, Claudius now has an advisor named Polonius. Polonius has two children named Laertes and Ophelia. Hamlet falls in love with Ophelia, causing bickering between him and Laertes. Even though both of the characters have a significant amount of things in common, many incidents cause them to be completely different. While Hamlet and Laertes both want revenge for their father’s death and die because of it, their love for Ophelia and the way they plot out their revenge are divergent. One of the most obvious examples of Hamlet and Laertes being similar, is how they both want to avenge their father s’ deaths. Once both of them find out about the death s, they immediately become angry. Shakespeare shows this when Hamlet says, â€Å"So uncle, there you are. Now to my word: It is ‘Adieu, adieu! Remember me.’ I have sworn’t† (1.5.113-17). This shows Hamlet’s fury and the drive to kill his uncle because the ghost tells him that Claudius has been the reason behind the incident. While Hamlet tries to plan out his revenge, he stabs Polonius thinking Claudius is there. After this happens, Laertes finds out and immediately wants payback for whoever has done the crime. Laertes thenShow MoreRelatedHamlet And Hamlet By William Shakespeare2065 Words   |  9 Pages Every play has its own psychology and every author is a psychologist. Like many other plays, Hamlet is a very complex one. It includes various families and portrays their problems to one another. Some of these families with problems are: Hamlet and Claudius, Ophelia and Hamlet and Laertes and Hamlet. I am mentioning Hamlet in all of them, because H amlet is the source of all the troubles that those families encounter. The problems the characters encounter can be real and the solutions are not practicalRead MoreHamlet, By William Shakespeare880 Words   |  4 PagesWilliam Shakespeare is praised as the pioneering English poet and playwright whose collection of theatrical works is regarded as the greatest artistic value throughout the history of English literature. Shakespeare delved into the spiritual and mental component of humanity and the consequences that arise from this human spirit when it is disputed. The most famous revenge tragedy play, Hamlet, is an excellent illustration of Shakespeare’s philosophical study of human nature. In Hamlet, the arguableRead MoreHamlet, By William Shakespeare899 Words   |  4 PagesWilliam Shakespeare, author of Hamlet, was a well-known author in the 1500s and is still popular today. He was born on April 24, 1564 in London, England. Although there were no birth records at that tim e, it shows he was baptized one year prior to that, which leads us to believe his birthday was in 1564 because children were normally baptized a year after their birth. Shakespeare’s writing style was very different than others at that time. He used many metaphors and rhetorical phrases, and most ofRead MoreHamlet, By William Shakespeare996 Words   |  4 PagesHamlet, written by William Shakespeare, with out a doubt holds the most famous soliloquy in English history spoken by Hamlet in Act III, scene i, lines 57-90. This soliloquy holds much importance to the play as a whole because it ties together the reoccurring themes of suicide and Hamlet’s inaction portrayed by Shakespeare. Hamlet poses a problem, which is the driving force of the play: â€Å"To be or not to be?†(III.i.57). Shakespeare uses this logical question asked by Hamlet to drive out his underlyingRead MoreHamlet, By William Shakespeare1178 Words   |  5 Pages In William Shakespeare’s play Hamlet, the protagonist suffers from struggles with major characters, especially with the women in his life. While reading the play Hamlet, Hamlet appears to be a disillusioned man. Throughout the play, Shakespeare has only casted two females: Gertrude and Ophelia. Gertrude is defined to be incestuous, naà ¯ve and cold-hearted. On the other side, Ophelia is characterized to be ignorant, innocent and fearful. After the quick marriage of his mother and evil uncle, Hamlet’sRead MoreHamlet, By William Shakespeare1308 Words   |  6 PagesHamlet is arguably one of the greatest tragedies in all of literature and when most people think of tragic plays, they think of none other than the one who wrote it, William Shakespeare. This classic story of revenge excites it’s readers with its main character, Prince Hamlet, who goes through the unique human-like process of revenge that is often overlooked. Many other stories rely heavily on the logi c of good people doing good things and bad people doing bad things just for the sake of their natureRead MoreHamlet, By William Shakespeare1146 Words   |  5 PagesA character so complex, enticing and fascinating, his name is Hamlet. We are all Hamlet, and that, is the argument. Hamlet is an enigmatic character with many flaws. These flaws are the ones that prove similarities between us and him. A play so popular and significant is due to its huge relevance to us as a society. In the play Hamlet, William Shakespeare uses Hamlet’s character and metaphor to demonstrate that when one is left alone to their thoughts, these thoughts overtake reason. ConsequentlyRead MoreHamlet : William Shakespeare s Hamlet1259 Words   |  6 PagesOmar Sancho Professor Christopher Cook English 201-0810 Hamlet Paper 23 May 2016 Hamlet Character Analysis â€Å"There is nothing either good or bad, but thinking makes it so.†(Act 2, Scene 2, 239-251) Hamlet by William Shakespeare is one of the most famous plays written that conveys a multitude theme. But most predominant is the presence of Hamlet s obsession with philosophy of life, throughout the play Hamlet philosophy reviles his point of view love, loyalty, the importance of family and friendsRead MoreHamlet, By William Shakespeare Essay1453 Words   |  6 PagesHamlet by William Shakespeare explores many aspects of mankind--death, betrayal, love, and mourning. Out of these, the most prominent theme in this play is death in the form of suicide. The main character, Hamlet, finds himself questioning the quality of life and the uncertainty of the afterlife once he discovers news of his father s death and the corruption in the kingdom that follows. Ophelia, Hamlet’s lover, is found dead later in the plot and is presumed to have committed suicide. In Hamlet’sRead MoreHamlet by William Shakespeare1456 Words   |  6 PagesThe play Hamlet, by William Shakespeare, takes place in a time where the impossible was a part of the lives of everyday people. Occurrences that people in the modern time would believe unbelievable. Yet, with just a quill and parchment Shakespeare’s is able to connect the past and present by weaving a plot with skill that is still unparalleled to this day. The play Hamlet this exceeds this expectation by revealing depth of Hamlets, the protagonists, character personality through the use

Love in Romeo and Juliet Free Essays

Essay topic: how love is treated in one of the plays (Romeo and Juliet) – Not sure if maybe the order of characters should be changed around ? – Ex putting room and Juliet’s part first. William Shakespeare has written many brilliant pays over his literary career. One of his most famous love stories of all time although is Romeo and Juliet. We will write a custom essay sample on Love in Romeo and Juliet or any similar topic only for you Order Now Naturally love is the plays most dominate theme. Throughout the play love is treated and seen very differently by the various characters of the play. Romeo and Juliet are seen as young adolescents who do not understand or know what true love is, but are very passionate. Capulet see’s his daughters love as being something that he can control, and is only concerned with honoring the Capulet blood line and economic advancement of the Capulet family. The nurse is seen as being nieave in her parenting as well as guidance and at times appears to be pimp like. While Mercutio believes that Romeo is simply just Horney and not in fact in love. Do Romeo and Juliet really experiencing love or is it just an infatuation and an erge to have sex. Are two people so young able to comprehend what love really is and means at such as very young age. I don’t believe they could and with the misguidance and surrounding views of love this play has turned from a comedy to a tragedy. Capulet: as we look at the role of love from Capulet’s view we see a very dominate and controlling figure over his daughters love. Like lady Capulet Juliet’s father dose not play a big part in Juliet’s every day life, but in relations to his daughters love he is a very big factor. Capulet portrays the love and marriage of his daughter as something that he will be decided by him. Although when discussing marriage with Paris at the beginning of the play he realizes that Juliet is young and needs more time to develop, portrayed in the quote â€Å" My child is yet a stranger in the world, She hath not seen the change of fourteen years; Let two more summers wither in their pride Ere we may think her ripe to be a bride. † When Paris purposes to marry Juliet, her father points out that she is young and is not even fourteen years. He hastily demands that Juliet marry Paris after Tybalts death. This marriage to Paris is something that Juliet did not want from the start but was put upon her from the start of the play. Capulet is infact looking out for his daughters best interest but dose not stop to think of what Juliet wants or discuss the matter with her. When Juliet defies her fathers wishes, Capulets true feeling on her love and Marriage are revealed. In the quote â€Å" Thank me no thankings, nor proud me no prouds, But fettle your fine joints ‘gainst Thursday next To go with Paris to Saint Peter’s Church Or I will drag thee on a hurdle thither. Out , you greensickness carrion! Out , you baggage! You tallow –face. † ACT 3. 5 lines 153-158 it is made clear that he will make the final decision in her daughters marriage and although she dose not want to marry Paris it will happen on the next Thursday weither she likes it of not. The father is more concerned with status level of her suiter and the honor of his blood line then the wishes of his daughter and In the end of the play we see that with a little understanding on the part of Capulet the dramatic double suicide concluding the play, maybe could have been avoided. The Nurse; the nurse plays a very important role in relations to love in romeo and Juliet. As we can tell at the beginning of the play Juliet’s fraternal mother lady Capulet is not portrayed as any more than just that fraternal. The true loving relationship between mother and daughter is played by the nurse and Juliet. The Nurse has been with the Capulet family for at least fourteen years,or since Juliet was born. We are told that The Nurse had had a daughter but tragically it did not make it through child birth. The nurse also was juliets wet nurse and the mother daughter bond has been very stong sine then. In this quote â€Å"this is the matter-nurse, give leave awhile, We must talk in secret. Nurse, come back again; I have remembered me, thou’s hear our counsel. Thou knowest my daughter’s of a pretty age† ACT 1. 3 line 7-10 . Lady Capulet involves the Nurse in her discussion with Juliet about her possible marriage to Paris. It is extremely evident that lady Capulet dose not feel comfortable with her daughter alone and it is shown through out the play that they not spend very much time together while Juliet and the nurse do. Although the nurse and Juliet’s love for each other is very strong there is another more important factor in terms of Juliet’s love for a man and the guidance the nurse gives her in picking a match for marriage. When Romeo and Juliet first meet it is love at first site and the nurse warns Juliet that he is a Montague. â€Å"His name is Romeo, and a Montague, The only son of your great enemy. † ACT 1. 5 lines 137-138 although Juliet is still very young, being the age of 14 and nieve in her knowledge of love, the nurse helps her in her persuit. From this point the nurse is seen as more of a pimp then a mother figure who should be wiser. The nurse gossips with Juliet about Romeo â€Å"though his face be better than any man’s, yet his leg excels all men’s, and for a hand and a foot and a body, though they be not to be talked on, yet they are past compare† ACT 2. 6 lines 39-42 When she should be stressing the fact that Romeo is a Montague and not the right person for Juliet’s love given the current situation. Yet the nurse still goes behind the backs of her employers and guides Juliet in her secret marriage to Romeo. She is seen in as a pimp in many ways such as meting to discuss marriage with Romeo and taking Juliet to Friar Laurence’s cell to be wed. In act 4 the nurse’s views on marriage and love are also shown to be skewed. After Tybalts death, When confronted by Juliet with the problem of a quick marriage to Paris under the orders of her father Capulet, the nurses thoughts on the matter are very prudish saying â€Å" Romeo is banished; and all the world to nothing that he dares ne’er come back to challenge you; Or if he do, it needs must be by stealth. Then, since the case so stands as now it doth, I think it best you married with the county. O, he’s a lovely gentlemen! Romeos a dishclout to him. An eagle, madam, Hath not so green, so quick, so fair an eye As Paris hath. Beshrew my very heart, I think you are happy in this second match, for it excels your first; or if it did not, your first is dead- or ‘twere as good he were as living here and you no use of him. † Saying that she should marry Paris just because Romeo is now banished and can not tend to her needs for sex. But if he dose still come around to do it under the nose of Paris and cheat on her new husband. So in so many words have the best of both worlds. The nurse not once thinks of Juliet’s heart and the idea of true love. The nurse just see’s the physical aspects of attraction such as a man’s looks, and just thinks of sax. The nurse has been a pimp throughout the play and although she is in so many ways Juliet’s parental figure she succeeds in leading her in the wrong direction and giving Juliet bad advice on love. Romeos Friends Romeo’s friend and also the cousin of the Prince is Mercutio. Unlike Romeo and most of the other characters in the play He has a extremely different view on love. He suggest that love is like an ‘open arse and poppering pear’ and that simple sexual gratification will fulfill the desires for love. This may be because Mercutio has been in love previously and understands what love is and how complicated it can be at times, or perhaps because he has not experienced it himself. In my opinion he dose understand love and sees how fast Romeo is jumping into things and not thinking rationally. He believes that Romeo is not in fact in love, he is just feeling the desires to make love. Mercutio creates irony in the play because if Romeo had listened to his advice and convinced Juliet to act just on her sexual desires rather than moral desires or getting married first then Romeo and Juliet, as well as Mercutio may possibly still be alive. Mercutio’s death is also what turns the play from a comedy into a tragedy, which with Mercutio dies his advice, and potentially condemns the lovers. Romeo Juliet It is shown early in the play that Romeo is foolish and thinks he is in love very easily. When it comes to love Initially Romeo had fallen in love with Rosaline. He believed that Rosaline is the girl of his dreams and that he can not live without her but those feeling where not mutual. Although Rome was heartbroken, I believe that Romeo has no idea what real true love actually is. This relationship is merely an example of infatuation, a foolish attraction. Even though Romeo had thought he had found his ‘true love’ in Rosaline, when he saw Juliet for the first time he believed he was in love again. Juliet also believed the first time she saw Romeo she was in love. But can love at fist site really exist? I believe it can not, although you may feel physically attracted to someone when u first meet, there is much more than just looks needed to make a relationship work and truly be in love. You cannot just meet someone and fall in love, it just dose not happen like that. Romeo and Juliet are far to young to understand the depth of feelings involved in a real, meaningful relationship. Even if they are able to understand with the little experience they have in love being so young, I believe it takes more than a couple of hours or a couple of day, as the play takes place over just a fue days to fall into love and truly understand it. These to lovers sexual ergs took over to the fact that every decision they would make from the fist encounter, at the beginning of the play would be clouded by this thought of being in love. The relationship between Romeo and Juliet was similarly so powerful that personal values and loyalties towards family and friends were of secondary importance. â€Å"Deny thy father and refuse thy name. Or if thou wilt not, be but sworn my love, / And I’ll no longer be a Capulet†. Juliet in effect is willing not only to deny her own family name but take the name of a Montague, the family which hers has been in disputes with for many years. And she is led in the wrong direction with these ideas by the nurse. Romeo also denies his friend Mercutio and goes ahead and marries. Juliet. Romeo and Juliet both defy their families and friends. Their feelings for each other ultimately cost both of them their lives. The love that they felt for oneanother has blinded them in seeing the right path, and unable to realize the misfortunes that lay ahead for them. Throughout the play It is evident that their are many views of love and how it should be treated. At such a young age as Romeo and Juliet where, some good advice and knowledge of love was need but never found. Romeo and Juliet where so blinded by so called love for one another that they could not see the right path. With exception to Mercutio, I believe the other characters in the play did littlie to help the couple and only blurred the truth. These two should not have wed and engaged in a loving relationship. They where to young, did not know what love was, and where clearly not a very good match being members of an opposing rival family. With the misguidance of many characters if the play the story turns from a comedy to a tragedy and we see that love is treated very differently by many people. How to cite Love in Romeo and Juliet, Papers

Social Media Market Principles Strategies â€Myassignmenthelp.Com

Question: Discuss About The Social Media Market Principles Strategies? Answer: Introducation Economic Environment: Economic changes around the world which gives direct impact to influence the M.C. Donalds environment by considering its global nature. Donalds has a great opportunity to grow in the market. The economic recession was incredibly disruptive for the firms in various industries. It reduces the revenues and profits across the boards and also minimizes the demand of consumers for products and services. In the Australian market the main issue that arises is concerned with the general taxation issues. The company also faces many monetary issues that impact the working of the company. So to minimize this also the company can take corrective measures so that the growth can be attained in effective manner. Socio- Cultural environment: Fast food has minimized the image in the mind of consumers as the society is more concerned about the health now a day. People are attracted towards a product in which the product is concerned with the health. The company should give main focus on maximizing the product which gives benefit to the health. In response to this it is seen that in Australia people are more concerned about their health. So M.C. Donalds should offer healthier menu options to the consumers. They should also launch various marketing campaigns which give highlight to the new range of healthy products. It gives positive impact on the operations of the business and also helps to maximize the sales (Sachdeva, 2015). Technological environment: The internet has taken into consideration various opportunities for low cost and which give a high impact on range and firms. The opportunities concerned with marketing and by using the internet are many. It is seen that the fast food industry was slow to catch the benefits of internet marketing in the beginning. The company should also use the updated technology, so that the customer can feel comfortable to purchase the product (Galician, 2013). Competitive environment: In Australian market there is a high competition in the market. The fast food products are available to the consumer in low price also, so the company should offer attractive discounts to the consumer so that they get induced to buy a product. Political environment: The fast food industry is targeted by the government and it aim to enhances the health and minimize the obesity particularly in the Australian market. The fast food industry is more regulating with less intervention of the government as it is seen that many reports are published between the fast food industry and childhood obesity. The company should take into consideration proper policies and procedures which enhances the profit of the organization. The company should keep the profit margin more than those countries where the restrictions have been imposed. Legal environment and regulatory environment: The legal environment in which the company operates is highly dependent on the Australian market. M.C. Donalds should operate all the functions under health and safety legal framework. The company should also take into consideration all the controls that are essential by the health agency (Percy, 2014). SWOT Analysis SWOT analysis refers to analyze the strength, weakness, opportunity and threats that are prevailing in the market. Strength: Company has much strength that is prevailing in the market. It helps the company to attain the goals and objectives in effective manner. The main advantage to the company is that it is considered as a recognized brand worldwide. The menu helps to promote the services and products of the company. The company was the first who give customers the food nurture. The company also provides the training for its managers in effective manner. The company is present globally while having the great impact on its competitors. Mc. Donalds is considered as a leader of the market in both domestic and international market. The company has a capability of generating more revenues and sales due to its brand recognition (Brentari, Dancelli Manisera, 2016). Weakness: Weakness is in all the companies that are prevailing in the market. The weaker side of the company is that it has an unhealthy food image an also the quality of the food is incompatible. The revenue of the employees is huge. The other drawback is that more advertising is given on children. The company should take into consideration product innovation. The company has a very slow process of product innovation. Market saturation has also caused a major difficulty for the company to expand its operations in the market. The company should take corrective steps soon, so that the goals and objectives can easily be attained (Wang,Silva Moutinho, 2016). Opportunities There are various opportunities that are prevailing in the market. The company can make its outlet chains better and more attractive for the customers who are new. It can be done by offering value added services like internet access. There are many ways of product innovation that are available for the company. The company should utilize that opportunities so that the profits can be easily attained. Product innovation helps the organization to enhance its operations in the market and in Australian market the company should take into consideration the strategy of product innovation. Mc. Donalds should always adopt the strategy of new product line for expansion. To attract more and more customers towards the company the company should use low cost menus so that customer gets induced to buy a product (Chari, Katsikeas, Balabanis Robson, 2014). Threats Threats are there in every organization. There is no business who survives without threats. The main threat to the company is that the economy situation is weak with the negative impact from the recession by its diversification. The main problems that are arising are the fluctuation in the currency. There are many health problems also that are arising which are concern with the quality of food and healthier menu items. The market share is diminishing with the huge promotion of investments. The big threat to the company is from the fluctuations that are prevailing in the market. The company should give main focus on the fluctuation pattern so that the threats or the risks that are arising can be minimized (Kirzner, 2015). Market segmentation and customer analysis MC Donalds has taken into consideration the strategy which takes the age as a major structure for segmentation. The main target segments of the company are children, youth and the young urban family members. McDonalds in Australia should be segment into three different bases (Paul Roy, 2014). Demographic Segmentation: In this the segmentation criteria the kids, family and students are involved. The company should offers goods like happy meal which consist a free toy for kids. For families the various outlets and meals which are best for take away should be considered. The company has made its atmosphere which is best for students of school to chill with their friends and can go for a dine at McDonalds (Kotler Armstrong, 2013). Psychographic Segmentation: It is concerned with convenience and lifestyle. The company should adopt the lifestyle and convenience of the Australian consumers, as Australia has a large number of non-vegetarian population, so the company should come up with something new and innovative which consist items like chicken fried burger. The consumer should consider the place to relax and also for entertainment then only the company can enhance its growth in effective manner (Galician, 2013). Behavioral Segmentation: It is concerned with Occasions like birthday party for the kids. The company can get easily attract more customers by whom they can easily get the large share of Australian fast food industry, but the main emphasis should be given on targeting techniques. The company should take into consideration the mindset and the taste of consumers in the market. To get the benefits over the competitors the company should introduce new and innovative products which can be based on low cholesterol. In Australia the company faces so much of competition that is should give emphasis on variation of its products enhancement in market size by executing the penetration strategy of pricing in which the products can be introduced in the lower price (Salar Salar, 2014). By this the objectives can be attained and there can be increase in the deals and total revenue even in the future. The company should target the children and teenagers more. By positioning also the company can easily attain the target in effective manner. By this there can be enhancement in the marketing objectives and in the sales and total revenue. The company should implement arranging techniques to create a new image in the consumers mind about the company. McDonalds should take into consideration the current approach which they are following and also the latest advertising with i s concerned with the good messages (Samnani, 2014). The advertising of the company should give focus on the qualities about the products the company is giving to its consumers. Positioning is a method by which the company can create an image in the consumers attention by which the consumers can easily analyze the exclusivity about the product when the comparison is made with the competitors. In Australia positioning of the company has been focused as a restaurant for families. Now the company should target the kids by presenting new advertising toys with the products such as Happy Meal. The adults should be given target because they can pay for the quality and various goods that are offered by the company (Grn Dolnicar, 2016). Organization Objectives and Goals Mission statement: To be our customers favorite place and a way to eat with the good people who are delighted with every client with the unmatched quality, service, quality and value every time. The company wants to be the best food industry in the Australian market. The team give you an opportunity to be a part of our team and give yourself and chance to grow with the family that can create smiles on the faces of millions people (Puzakova, Kwak Bell, 2015). The company believes that customer perception is considered as a one thing which always guarantees the success of the product. So the strategies of marketing are designed with a view of customer perspective. IT is seen that the there are many innovative products that are not successful in the market just due to the incapability of making a strong perception in the mind of consumers. The company brings the hopes for its clients. The brand mission of the company is to be the customers favorite place and also a good way to eat and drink. The operations that are globally aligned around the strategy should be called as the plan to Win, which takes into consideration people, products, place, price and promotion (Keiningham, Gupta, Aksoy Buoye, 2014). Objective related with sales The main objective of the company is to enhance the sale so that the profitability can be enhanced in effective manner. The main objective of the company is to be the place where people enjoy more to spend their time. The company objective is to attract more and more customers towards the company so that the sales can be enhanced in effective manner. The sales should be increased by promotions, because promotion is the best medium through which the company can induce the customers to buy a product. McDonalds have an great advantage through which the sales can be enhanced efficiently. The company has an objective to enhance and improve their menu. This will attract more and more customers and also help to satisfy the customers (Osman, Johns Lugosi, 2014). Objective related with Market share The main objective of the company is to cover large market share in the market, so that the goals and objective can be attained in effective manner. If the company tries to expand its market and provide quality product to its consumers then it is very simple to enhance the growth of the organization. The more the market share attained by the company, the more will be the profit achieved by the company. It is very essential to cover a large area market so that company can enhance its market growth in effective manner. The company should give more on enhancing the quality so that the more customers are attracted towards the product in effective manner. If the market share of the company is more, then the profitability of the company will be enhanced in effective manner (Armstrong, Adam, Denize Kotler, 2014). Strategy and Tactics Product: The Company should give main emphasis on the menu which attracts the customers towards the company. The needs and wants of the customers changes from time to time. So the company should take into consideration the products that are needed by the company. In the Australian market the non-veg food is more preferred, so the company should see this that the product is according to the need of the customers. The company should introduce new and innovative product and should phase out the old one. The Non veg varieties should be offered in the market so that customer get induced and buy the product (Aaker Biel, 2013). Price: The value of the product is a major aspect for the customers before buying the product. The product is rated according to the perception of the consumer mindset. The main threat of using low price as a marketing tool is that in which customer can think that the quality is been compromised. It is very essential at the time of deciding the price as it is important to be aware about the brand and integrity. The company should start the strategy of giving the value meals in a range of process and also the affordability of the customers should be considered. For example: if a consumer eats with the Mcaloo Tikki then he will use it and same is with the Non Veg. The company should also provide a range of entry level products to its consumers (Armstrong, Kotler, Harker Brennan, 2015). Promotion: Promotion is also considered as an important part to enhance the growth of the company. Promotion includes advertising which is conducted on television, online, newspaper. There are many various promotional methods like sales promotion, point of sale display and direct mail. The company gives main focus on the children and teenagers. So the advertisement should be based on happy meal with a toy should be given. There are various schemes that should introduced by the company like lucky draws and also scratch cards which should be given when a consumer place an order. The company should maintain the strategy of promotion with the highest spending marketing by comparing with the competitors. Attractive taglines should be used by the company so that the customer gets attracted towards the product (Stephen Yakov, 2015). Place: Place plays an essential role. It is not only concerned with the physical location or with the point of distribution for products. It takes into consideration the various processes which are involved in bringing the product to the consumers. The company outlet is spread throughout the cities which make them very accessible and easy to reach to the consumers (De Mooij, 2013). The company should locate its outlet at the place where it caters huge population. If the outlet is a place where everyone can reach in easy way then the objectives and goals can be attained in effective manner. If the outlet is situated at the corner of the city, then it will create difficulty for the customers to go there. It can affect the sales of the company. So the outlet should be located at the center of the city (Wang Chang, 2016). Conclusion By analyzing this report, it is concluded that for expansion the company should follow proper marketing strategies. If the marketing strategy is in place then there are many responsibilities which are given to different individuals so that the plan can be implemented in effective manner. The systems should be put in place so that the feedback of the market can be attained and measured against the targets which are for short term. McDonalds should assure that this is done with the tight controlled and finite marketing budget. The fast food industry in Australia is concerned with the changing lifestyles of thee young population. The strategies which are discussed in this report should be implemented effectively, so that the company can easily attain the goals and objectives of the organization. McDonalds is considered as the famous leading food service brand with the retailer of more than 30,000 restaurants in 119 countries serving 46 million customers each day. The company should prov ide good quality product, because for expansion it is the main element which is considered by the company. The company should manage its employees also in effective manner, so that they can work with their full dedication. References Aaker, D. A., Biel, A. 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